{"id":6636,"date":"2026-06-01T14:04:48","date_gmt":"2026-06-01T12:04:48","guid":{"rendered":"https:\/\/starlight-club.com\/?p=6636"},"modified":"2026-06-01T14:04:48","modified_gmt":"2026-06-01T12:04:48","slug":"alter-a-new-beer-from-niksic-and-a-new-chapter-in-trebjesas-130-year-history","status":"publish","type":"post","link":"https:\/\/starlight-club.com\/ru\/alter-a-new-beer-from-niksic-and-a-new-chapter-in-trebjesas-130-year-history\/","title":{"rendered":"Alter: A New Beer from Nik\u0161i\u0107 and a New Chapter in Trebjesa&#8217;s 130-Year History"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element  foobox\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<a href=\"https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/photo_2026-06-01_13-11-41-469x1024.jpg\" target=\"_self\" class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"1920\" src=\"https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/photo_2026-06-01_13-11-41.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"StarlightGroup, Alter beer, Nik\u0161i\u0107 Brewery, Staban Lakes, Piva National Park\" title=\"photo_2026-06-01_13-11-41\" srcset=\"https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/photo_2026-06-01_13-11-41.jpg 880w, https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/photo_2026-06-01_13-11-41-138x300.jpg 138w, https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/photo_2026-06-01_13-11-41-469x1024.jpg 469w, https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/photo_2026-06-01_13-11-41-69x150.jpg 69w, https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/photo_2026-06-01_13-11-41-768x1676.jpg 768w, https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/photo_2026-06-01_13-11-41-704x1536.jpg 704w, https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/photo_2026-06-01_13-11-41-6x12.jpg 6w, https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/photo_2026-06-01_13-11-41-600x1309.jpg 600w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/a>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Alter is a new light lager from Nik\u0161i\u0107&#8217;s Trebjesa Pivara, unveiled on May 8, 2026, the year the company celebrates 130 years of brewing tradition. Nik\u0161i\u0107&#8217;s Trebjesa Pivara is one of Montenegro&#8217;s most recognizable breweries. The new product was officially unveiled to journalists on the brewery&#8217;s premises, highlighting the symbolic connection between the 1896 legacy and modern consumer tastes.<\/p>\n<h3>From Onogo\u0161t to Trebjesa: How Nik\u0161i\u0107&#8217;s Beer History Began<\/h3>\n<p>Onogo\u0161t is the historical name of the city of Nik\u0161i\u0107 in Montenegro.<\/p>\n<p>The word has no modern translation in Montenegrin (Serbian), as it is an ancient toponym. Its origin and meaning:<\/p>\n<ul>\n<li>Historical name of the city: This was the name of a medieval Slavic settlement built on the site of the ancient Roman military camp of Anagastum.<\/li>\n<li>Version of origin: The name is often associated with the Gothic name Anagast (the 5th-century general Anagast).<\/li>\n<li>Meaning in folklore: In some local legends and regional texts, the name is poetically translated as &#8220;fortress walls,&#8221; as the ancient fortress of Bedem stands on this site today.<\/li>\n<\/ul>\n<p>In the mid-15th century, the city was renamed Nik\u0161i\u0107 in honor of a Montenegrin tribe, but &#8220;Onogo\u0161t&#8221; still appears in the names of local companies, sports teams, and cultural sites.<\/p>\n<p>The history of Nik\u0161i\u0107 beer begins in 1896, when Vuko Jankov Krivokapi\u0107, with the support of Prince Nikola, founded the first brewery called &#8220;Onogo\u0161t.&#8221; According to Trebjesa Brewery itself, Vuko&#8217;s father, Janko Krivokapi\u0107, provided the funds for this risky project, while Prince Nikola authorized the construction of Montenegro&#8217;s first &#8220;bira factory&#8221; and exempted the enterprise from duties on imported equipment, raw materials, and beer taxes.<\/p>\n<p>These details already convey the brand&#8217;s local character: the brewery was born not as a faceless factory, but as a bold family and municipal initiative. According to Trebjesa&#8217;s official history, Krivokapi\u0107&#8217;s beer quickly supplanted mead, previously considered the favorite drink of Montenegrins, and in June 1900, Prince Nikola awarded Vuko a gold medal &#8220;for zeal.&#8221;<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Then the story became more complicated. In 1902, due to business difficulties, Vuko and Janko Krivokapi\u0107 sold three-quarters of their ownership to a group of prominent entrepreneurs for 76,000 crowns. In 1909, the company became the joint-stock company &#8220;Crnogorska pivara Onogo\u0161t.&#8221; Even earlier, in 1908, due to growing demand, a group of Nik\u0161i\u0107 merchants and artisans founded a new brewery called &#8220;Trebjesa&#8221;\u2014a name that has remained to this day.<\/p>\n<p>For Montenegro, Trebjesa became more than just a brewery. In 1932, the brewery received its first international awards in Paris\u2014the Honorary Diploma of the City of Paris, the Golden Cross, and the Gold Medal. According to the company itself, dozens of other domestic and international recognitions followed. Today, Nik\u0161i\u0107ko and Trebjesa are affiliated with the Molson Coors group, bringing international standards, technology, and market share to the local tradition.<\/p>\n<h3>Assortment: from classic Nik\u0161i\u0107ko to new experiments<\/h3>\n<p>The Trebjesa family of beers has long been associated primarily with lagers. In 2019, the brewery itself, introducing Nik\u0161i\u0107ko IPA, wrote that in addition to IPA, its product line also included Nik\u0161i\u0107ko Pivo, Nik\u0161i\u0107ko Tamno, Nik\u0161i\u0107ko Gold, Nik\u0161i\u0107ko Nefiltrirano, and Nik\u0161i\u0107ko Cool. At the time, the IPA was described as the first ale beer in Nik\u0161i\u0107ko&#8217;s portfolio\u2014an important step for a brewery known primarily for lagers.<\/p>\n<p>Trebjesa also lists other brands in its portfolio on its official website: Apatinsko, Beck&#8217;s, Blue Moon, Carling Cider, Franciscan Well Rebel Red, Hoegaarden, Jelen, Leffe Blonde, Leffe Brune, L\u00f6wenbr\u00e4u, Sharp&#8217;s Doom Bar, Staropramen, Stella Artois, and Worthington&#8217;s White Shield. This demonstrates that the company operates not only as a producer of local Nik\u0161i\u0107ko, but also as part of a broader regional and international beer ecosystem.<\/p>\n<p>Against this backdrop, Alter seems a logical continuation: not a rejection of the classics, but an attempt to respond to a new demand \u2013 a lighter, refreshing, visually modern product, but with Nik\u0161i\u0107 origins and the Trebjesa brewing tradition.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element  foobox\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<a href=\"https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/20260528_183702.jpg-469x1024.jpg\" target=\"_self\" class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"1920\" src=\"https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/20260528_183702.jpg.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"StarlightGroup, Alter beer, Nik\u0161i\u0107 Brewery, bar, montenegro\" title=\"20260528_183702.jpg\" srcset=\"https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/20260528_183702.jpg.jpg 880w, https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/20260528_183702.jpg-138x300.jpg 138w, https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/20260528_183702.jpg-469x1024.jpg 469w, https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/20260528_183702.jpg-69x150.jpg 69w, https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/20260528_183702.jpg-768x1676.jpg 768w, https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/20260528_183702.jpg-704x1536.jpg 704w, https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/20260528_183702.jpg-6x12.jpg 6w, https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/20260528_183702.jpg-600x1309.jpg 600w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/a>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element  foobox\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<a href=\"https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/20260528_182500.jpg-469x1024.jpg\" target=\"_self\" class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"1920\" src=\"https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/20260528_182500.jpg.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"StarlightGroup, Alter beer, Nik\u0161i\u0107 Brewery, bar, montenegro\" title=\"20260528_182500.jpg\" srcset=\"https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/20260528_182500.jpg.jpg 880w, https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/20260528_182500.jpg-138x300.jpg 138w, https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/20260528_182500.jpg-469x1024.jpg 469w, https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/20260528_182500.jpg-69x150.jpg 69w, https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/20260528_182500.jpg-768x1676.jpg 768w, https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/20260528_182500.jpg-704x1536.jpg 704w, https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/20260528_182500.jpg-6x12.jpg 6w, https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/20260528_182500.jpg-600x1309.jpg 600w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/a>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3>How Alter Came to Be<\/h3>\n<p>According to marketing manager Gordane Spahi\u0107, the launch of Alter was symbolically tied to the anniversary: \u200b\u200bthe first 130 years of Trebjesa, as they put it, were marked by tradition, quality, and consumer trust, and the new product is meant to demonstrate the brewery&#8217;s ambition to remain the first choice in the future. The company directly links Alter to its heritage, but presents it as a new brand with a &#8220;lighter character&#8221; created for modern consumers.<\/p>\n<p>The key idea behind Alter is &#8220;a different choice.&#8221; RTNK notes that the brand has a modern, distinctive design that aims to distinguish it from other beers on the market. In this sense, the name Alter functions in two ways: as a hint at an alternative to the familiar taste and as a sign of change within the Trebjesa tradition itself.<\/p>\n<p>Technically, Alter is described as a light lager with 4.2% ABV. Jovan Vuki\u0107, Trebjesa&#8217;s Quality and Product Safety Manager, explained that the beer is made with three types of hops and a light fermentation at lower temperatures. It should have a clear, light golden color, with a moderate and stable head. The flavor profile is described as drinkable, fresh, and smoothly balanced, with malty notes and delicate, refreshing hop nuances.<\/p>\n<p>Alter is already available in several formats: 0.5L cans, 0.33L fixed glass bottles, and draft beer. This is important: Trebjesa is launching this new product not as a niche experiment for display, but as a product for everyday situations\u2014stores, bars, summer terraces, and evening gatherings.<\/p>\n<h3>Legends and Urban Atmosphere Surrounding Nik\u0161i\u0107 Beer<\/h3>\n<p>Nik\u0161i\u0107ko has always had a strong urban context. Nik\u0161i\u0107 itself grew up at the foot of Trebjesa, and the name Onogo\u0161t alludes to the city&#8217;s ancient history: Britannica writes that the Roman camp of Anagastum had been transformed into the name Onogo\u0161t by the 12th century, while the name Nik\u0161i\u0107 came into use later.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>There are also more &#8220;folk&#8221; stories that fit beautifully into the atmosphere of an article about beer. For example, a local legend about the Tsar&#8217;s Bridge says that Prince Nikola ordered the bridge &#8220;gilded&#8221; by inserting a gold coin into each of its pillars. This isn&#8217;t a verifiable fact, but rather an urban legend, but it captures the Nik\u0161i\u0107 style of memory well: history here often lives not only in documents but also in stories told around the table.<\/p>\n<p>Trebjesa is also the city&#8217;s green space. Trebjesa Park and Forest is called the &#8220;lungs of Nik\u0161i\u0107&#8221;; Situated near the city center, it covers approximately 156 hectares and has been protected as a special natural landscape since 2000. Therefore, the brewery&#8217;s name evokes not only industrial but also natural imagery: a hill, a forest, air, a city stroll\u2014followed by a glass of cold Nik\u0161i\u0107ko or the new Alter.<\/p>\n<h3>Why Alter is important<\/h3>\n<p>Alter is interesting not because it &#8220;breaks&#8221; tradition, but because it keeps it alive. Trebjesa has already experienced ownership changes, wars, modernization, international awards, and portfolio expansion. In 2024, Nik\u0161i\u0107ko again received the Monde Selection gold medal, and the company highlighted Nik\u0161i\u0107&#8217;s nearly 130-year brewing tradition and the work of its brewers.<\/p>\n<p>Therefore, Alter can be seen as an anniversary gesture: a beer for consumers who want a lighter taste but don&#8217;t want to lose their connection to the place. This is a modern lager from an old beer town\u2014with a smooth 4.2% ABV, a fresh profile, and a visual language designed for a new generation. Its history is just beginning, but it&#8217;s not a new creation: behind it stands Onogo\u0161t from 1896, Trebjesa from 1908, the Parisian medals of 1932, and an entire culture of Nik\u0161i\u0107 beer.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element  foobox\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<a href=\"https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/20260528_183117.jpg-469x1024.jpg\" target=\"_self\" class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"1920\" src=\"https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/20260528_183117.jpg.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"StarlightGroup, Alter beer, Nik\u0161i\u0107 Brewery, bar, montenegro\" title=\"20260528_183117.jpg\" srcset=\"https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/20260528_183117.jpg.jpg 880w, https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/20260528_183117.jpg-138x300.jpg 138w, https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/20260528_183117.jpg-469x1024.jpg 469w, https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/20260528_183117.jpg-69x150.jpg 69w, https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/20260528_183117.jpg-768x1676.jpg 768w, https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/20260528_183117.jpg-704x1536.jpg 704w, https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/20260528_183117.jpg-6x12.jpg 6w, https:\/\/starlight-club.com\/wp-content\/uploads\/2026\/06\/20260528_183117.jpg-600x1309.jpg 600w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/a>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Alter is a new light lager from Nik\u0161i\u0107's Trebjesa Pivara, unveiled on May 8, 2026, the year the company celebrates 130 years of brewing tradition. Nik\u0161i\u0107's Trebjesa Pivara is one&hellip;","protected":false},"author":7,"featured_media":6644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[43,6],"tags":[377,152,381,379,86,376,380,101,102,378],"class_list":["post-6636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hot-stories","category-montenegro_news","tag-alterbeer","tag-beer","tag-craftbeer","tag-montenegrinbeer","tag-montenegro","tag-niksicko","tag-onogost","tag-starlight","tag-starlightgroup","tag-trebjesa"],"_links":{"self":[{"href":"https:\/\/starlight-club.com\/ru\/wp-json\/wp\/v2\/posts\/6636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/starlight-club.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starlight-club.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starlight-club.com\/ru\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/starlight-club.com\/ru\/wp-json\/wp\/v2\/comments?post=6636"}],"version-history":[{"count":3,"href":"https:\/\/starlight-club.com\/ru\/wp-json\/wp\/v2\/posts\/6636\/revisions"}],"predecessor-version":[{"id":6651,"href":"https:\/\/starlight-club.com\/ru\/wp-json\/wp\/v2\/posts\/6636\/revisions\/6651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/starlight-club.com\/ru\/wp-json\/wp\/v2\/media\/6644"}],"wp:attachment":[{"href":"https:\/\/starlight-club.com\/ru\/wp-json\/wp\/v2\/media?parent=6636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starlight-club.com\/ru\/wp-json\/wp\/v2\/categories?post=6636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starlight-club.com\/ru\/wp-json\/wp\/v2\/tags?post=6636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}